On your blog, I’ve got bad news for you: pageviews aren’t going to pay the France Phone Number. And even then, if those page views don’t lead to ad clicks, you won’t be making much of a living. The only meaningful metric you should measure is this: engagement. Forget the number of followers, what you need to measure is engagement. click to tweet What is commitment? Commitment is social France Phone Number jargon that has become so widespread it’s almost nauseating. Unfortunately, it’s the best way to articulate the most significant part of what social media and digital marketing should be about.
This is how I define engagement in a digital marketing context: Engagement – Interactions, exchanges, and actions taken on your content. Now let’s discuss what that looks like on social media and on your blog. Social media engagement On social networks like Facebook , Google+ , France Phone Number, Pinterest , and others, engagement is pretty easy to monitor. Some examples of participation in social networks would be: Comments / replies / mentions +1 / Likes / Favorites Shares / Shares / Retweets And the all-important click-through (when you share a link and someone clicks on it) Savvy social media marketers value these much more than follower count, because these are the types of actions that tell you France Phone Number or not your social media posts are being seen.
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If they are being seen and causing people to respond. Since the goal of most companies and brands on social media is to get people to know, love, and buy from them (or continue to buy from them), the only thing that matters is that interaction is the most valuable way to know. if you’re attracting France phone number attention. proper audience. While these metrics can also be full of nonsense, they are much more France Phone Number than a simple follower count. Once you know what makes people respond or take action, you can create more. click to tweet To monitor these statistics, there are a number of tools you can use. Personally, I use Buffer analytics . buffer analysis.
Buffer offers all the social media engagement metrics you France Phone Number need to: Google+ Facebook Twitter LinkedIn pinterest For each of those networks, you have all the metrics you need to track. But more importantly, you want to see the highest value commits: Shares / Reshares / Retweets: This means that they are spreading your content to their audiences, increasing your reach more than yourself. Feedback – This means that your content has caused them to stop in their tracks and tell you something directly. Take advantage of these opportunities to grow your relationships with them. Clicks – People are actually compelled to click on the links you are sharing, giving you the ability to increase their engagement with your brand.
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Your followers can take on Google+, Facebook, Twitter, France Phone Number and LinkedIn . These are the stocks you should be looking to get more of. Within Buffer you can discover which posts are driving these actions. Find out which ones work best and create more similar content. However, if you don’t have access to buffer analytics, here are some ways you can track these metrics. Native Social Analytics Most social networks will give you a pretty decent amount of analytics. Let’s break them down one by one: Facebook facebook info Facebook offers a decent amount of metrics for pages (not profiles). In fact, they even have a whole section called Engagement .
That section displays the number of Likes , Comments , and Shares in a given time period. It’s also good to look at the Post Reach section to see how many people are actually seeing your posts. You can then compare that to the number of Likes , Comments , and Shares to see how well your content is performing. Aim to improve your engagement and your reach will follow. Twitter twitter France Phone Number Have you explored how to use Twitter fully? Otherwise, I highly recommend that you spend some time getting to know the platform; it can help you learn a lot about your target audience. If you go to Twitter Analytics, you can see a whole set of interesting stats about your profile.