The information too often until you’re fed up. Think about sustainability. Visual elements are crucial Evergreen Visual Content Quote set this appointment One of the keys to creating shareable content is making sure you have great images. Visual content is shared more often, engages with more people, and has a longer shelf life than standard text content. With Google+ and Pinterest as visual platforms poised for long-term visibility (more on that soon), it’s always good to create images that grab attention. images are the most important optimization tactic Image via Hubspot Also make sure to optimize your images for the most potential SEO benefits.

A lot of people skip this step, and that’s where you can really beat the competition. Narrow topic for beginners You want your subject to be laser focused. By keeping your topic limited, you ensure that you fill a very specific need for your target audience. On top of that, you want to make sure your theme is aimed at beginners. Why? Because those are the types of people who are looking for the types of posts you will create. Experts aren’t likely to search for your content if they’re already experts on it (unless they’re looking for support for their own articles). There is also a higher volume of beginners than experts at any given time. Try to create content that is useful for the entry level.

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To say on the subject if he still needs convincing. Give it some depth We’re not talking about a quick 300-500 word article here. Your evergreen posts need to be meaty – I’m talking 1,500-2,000+ words. With Google favoring blog posts that are over 2,000 words and their recent Panda update Canada phone number penalizing “thin” content, this is just a good blogging strategy in general. But it is even more important for an evergreen piece. You want to have something people can really sink their teeth into, something they can’t possibly hold onto in one sitting. This will increase the likelihood that it will be shared and bookmarked so that they can come back to it later.

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Types of Evergreen Poles There are many different types of posts that create great evergreen content. Some good examples would be: Downloadable assets (such as my social media icon set) Resource list or checklist (such as my best places to find free images) “How To” Posts (e.g. How To Write Blog Posts: My Whole Process Revealed) Product reviews or tutorials (such as Periscope Pro Tips: Everything You Need to Know) Wiki or encyclopedia type posts (such as Instagram sizes and dimensions?) If you need more ideas, there’s a fantastic list of Evergreen Content ideas from the team at Buffer that I highly recommend. Or this article on 17 Little Known Affiliate Programs.

Once The Publication Is Finished

Once your epic post is do, there are a few things you’ll want to do. You don’t have to do all of these, but they will definitely help. Promote the mucus I am sure you already know how to share your blog post on social media. That’s a fact. But you’ll want to go one step further and promote it as if your life depended on it. If you’ve done your homework, this will be very useful content, and you’ll likely know people who will benefit from it. Share your post directly with the people you think will appreciate it the most. Tell them you were thinking of them when you created for him (if that’s true, of course). Let them know that he would be honor if they read it and if they find it useful, he would love for them to share it.

Direct email is not dead people. Don’t be afraid to email your personal contacts if you know it’s something they’ll find interesting or useful. If you’ve done your job well, then you should get a decent amount of traction right away.  Show it on your blog Do you have a place on your blog. Where you highlight certain “best” or “most popular” posts? Should. popular posts section on On this blog, I have a section on my home page that shows my 3 most popular blog posts. Also, I have a second section titled “Free Social Media Resources” which is also a place for my usual posts.

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