- Clear Objectives —start with clear goals: Do you want brand awareness, lead generation, or customer education? Defining goals will shape the event’s format ad messaging.
- Buzz — use platforms like overseas data Instagram, LinkedIn, or X to build event anticipation. Partner with industry influencers or micro-influencers who align with your brand for expanded reach and trust.
- Immersive Experience — host interactive activities and demonstrations that let attendees engage with your product or service. Experiences leave a lasting impression and encourage word-of-mouth marketing.
- Exclusive Content — provide early access, exclusive insights, or limited offers to event attendees. This creates a feeling of excitement and makes the event feel special.
- Leads & Follow Up — use methods like QR codes or digital sign-ups for easy lead collection. After the event, follow up on email with a thank you and a tailored offer, to maintain interest and build relationship.
- Engagement — during the event, use things like live polls and Q&A sessions to make people feel involved.
- Track & Analyze — gauge the success of your event using metrics like attendee engagement, and social media reach. Take note of interesting conversions and feedback for future events.
Product-Led Growth
PLG boils down to using your product as the main driver of customer acquisition and retention, by offering free trials, freemium models, or demos. That way, customers get to experience the value firsthand. This cuts marketing costs and makes sale conversions easier.
For startups that offer services instead of products, the equivalent to PLG would be a free trial so customers can try it out before they buy a subscription.
Let’s look at some recent research the data revolution: shaping the future demonstrating the benefits of PLG marketing:
- CareerFoundry reported that companies using this strategy significantly reduced their acquisition costs and had faster customer conversion.
- StudioLabs research found that PLG tactics, especially freemium-to-paid conversions, boosted lifetime customer value by 20–40% in B2B SaaS companies.
- A survey of B2B SaaS companies found that 61% of product growth teams plan to become even more product-led to optimize onboarding, user engagement, and retention.
Top Tips for startups:
- Freemium or Free Trial — offer a freemium model or free trial so users don’t have to think, they can jump in and experience the product without commitment. Identify which features can give them virgin islands mobile data major value and make those easily accessible.
- Referral Incentives — encourage users to become promoters and share the product. You could offer additional storage, features, or credits when users invite friends.
- Easy Onboarding — guide new users through initial actions that deliver early value to adoption. You could do this through app tutorials, pop-ups, and tooltips.
- Data-Driven Product Improvement — use analytics tools to understand how users interact with the product. Continuous feedback helps you refine your product features and customer experience. Focus on friction points.
- Connect — build a community around the product, where users can share tips, ask questions, and give feedback so they feel like they’re part of the product development.