Investors of Facebook has to say about it: “Most companies don’t really have distribution channels to work with. Poor distribution, not the product, is the number one cause of failure.” – (Peter Thiel) Why is that? Because finding your distribution channel, finding YOUR traffic channel for YOUR blog is difficult. And I’ll show you how to do it in a second. But first I want to look at some really famous online businesses that built their success solely on one specific traffic source. Example 1: Dropbox Dropbox is one of those companies that instantly found love when it first launched. And it’s easy to see why: Dropbox gave everyone a free Gigabyte of easy-to-use online storage, which was a novelty at the time. So how do you get traffic for a free product? Well, the ads won’t work for long, because if you use them to grow your business.
You need to monetize them soon; Otherwise, you will lose a lot of money on advertising costs. Here’s a picture of what worked great for Dropbox: Hey, before you read on, we have several FREE detailed guides on similar topics that you can download. For this post, check out: FREE Workbook: CREATE AWESOME BLOG POSTS FREE Beginner’s Guide: START A BLOG dropbox increase traffic This is a screenshot of the Dropbox growth trick: They allow users to have more space for invitations. (Image source: Wordstream) Really, that’s all they had to do: find out that their users were willing to invite more users to get more storage space. The result: an almost endless, viral and exponential growth. In 15 months, Dropbox grew from zero to 100,000 users, and since then its growth has been like this.
This is how Dropbox grew! Sounds simple now, but this is also easier said than done. But when they found that source of traffic, Hallelujah! But you probably won’t be able to drive traffic and leads that way – what worked for another company won’t necessarily work for you. In fact: It *probably* won’t work for you. Traffic sources are very company and niche specific. Virality designed Cayman Islands whatsapp number list like here in the Dropbox example most of the time doesn’t work for blogs. But take a look at the second example. How many traffic sources do you really need for your blog? And how can you find the best source of traffic for your blog? #blogtraffic #trafficgeneration #blogging101 #startablog #bloggingtips #blogaudience #trafficchannel bloggingsuccess. Example 2: Buzzfeed, Clickbait, Lists Buzzfeed is essentially a media site, just like the Huffington Post, LinkedIn Pulse, Social Media Today, … and just like YOUR blog.
Buzzfeed works with both an editorial team (producing in-house content) and user-generated content (yes, you can put your own articles on Dropbox and expect to benefit from their viral distribution system). Buzzfeed found that people love list posts, about anything. Lists about images of cats, lists about the best cosmetic products, lists about the most popular politicians,… And they discovered that their target audience would very willingly do two things: Click on the posts in the list that appear on your social networks. Share lists on your social networks. That led them to pursue the following growth strategy: They created many list posts on their site. Optimized their editor for user-generated content for list posts. They optimized their site for sharing on social networks.
They Optimized Their Site
To display their most viral content today on a “social” front page. They soon implemented an even broader “clickbait” strategy that focused on viral content in general (not just listings), but the key idea remained the same. Today, their site is more “serious” as they don’t focus as much on growth as they used to, but even now, it’s very… “clickbaity”: BuzzFeed Screenshot BuzzFeed Screenshot And clickbait content is a strategy that many blogs still successfully use to generate traffic. But even that might not work for you… It all depends on your content, your niche, your blog and your personality. “Is there a single traffic source for blogs?” The question frequently comes up: is there a simple solution to generating traffic that works for everyone?
Is there a way to drive massive traffic to every blog, online business, company? Hell no. And everyone who tells you otherwise is either lying or just doesn’t know any better. (And yes, a lot of people are lying!) I know, there are many bloggers telling you how “Pinterest became their secret marketing weapon”, “How SEO will allow you to generate massive traffic to your blog”, “How Facebook ads will allow you to generate traffic and sales instantly “. 99% of the time, these bloggers sell courses on their “magic weapon”, and I’m not going to say these courses aren’t worth it. In fact, they’re worth it if it’s a traffic source for your blog or online business that fits your needs and works for you. Let’s take a look at some of these magical weapons: pinterest Take Pinterest as an example: Pinterest can be a powerful source of traffic.