Sponsored geofilters, and sponsored lenses. Below are brief explanations of each type of ads. Before you read any further, we have several resources that show you exactly how to use social media to get massive traffic and leads. For example, take a look at the following: FREE Step-by-Step Twitter Marketing Guide FREE Pinterest Marketing Ebook Attachment Ads: Attachment Ads are 10-second video ads that appear between users’ stories. With attached ads, you can attach a link to your website, an app install page, an article, or a long-form video. When your attached ad appears between a story, Snapchatters can swipe up from a CTA at the bottom of the screen. When Snapchatters open the link.

They can take an action without leaving the app. For example, they can buy from your website, download your app, read your article, or watch your movie trailer without being redirected to a web page. Sponsored Geofilters – Sponsored Geofilters are artistic text overlays that indicate a Snapchatter’s current location. Advertisers can buy them to promote their physical stores, locations or events. Your Sponsored Geofilter, which can be accessed through the filters menu, will only appear to Snapchat users when they are in your location. Sponsored Lenses – Sponsored Lenses are decorative skins that alter someone’s face. With Sponsored Lenses, you can create skins that display your company name or logo.

You Can Create Glasses

With Mickey Mouse ears and add the Disneyland logo to promote Disneyland. Like Sponsored Geofilters, Sponsored Lenses are found in the filters menu. If you want to be unique and innovative like the trend-setting Snapchat, the envy of all competitors, I suggest boosting your business with the app. Here are the ways you can boost your business with Snapchat ads. 1. Promote your store, event or location with sponsored geofilters Snapchat offers advertisers Belgium business fax list  two types of sponsored geofilters: regular geofilters and smart geofilters. With the usual geofilters, you can promote your business by creating creative text overlays that contain your company logo or name. When a Snapchatter is at your location, the geofilter will appear, ready to use. However, with regular geofilters, you can only do one filter per store.


If you have two business locations, one in Los. Angeles and one in New York, you’ll need to create two separate filters for each. The geofilter you created for Los Angeles will only appear when a Snapchatter is in Los Angeles, and the geofilter you created for New York will only appear for people in New York. Smart geofilters, on the other hand, are more advanced. Automatically add location information to a chain or national geofilter, including city, state, neighborhood, or zip code. With this type of geofilter, you only need to create one ad for multiple locations instead of one ad for each location. Smart Geofilter location information changes based on a Snapchatter’s current location. One of the brands that successfully led a geofiltering campaign was RetailMeNot, a company that maintains a collection of coupon websites.

Here Is The Goal And Strategy

Of the campaign. Target Hey, before you read on, we have several FREE detailed guides on similar topics that you can download. For this post, check out: FREE Workbook: CREATE AWESOME BLOG POSTS FREE. Beginner’s Guide: START A BLOG Complement the broader RetailMeNot. Christmas campaign with a boost of brand awareness Encourage shoppers to engage with the brand during. The holiday season Reach a social and highly engaged millennial audience Strategy. Develop four different Geofilters that Snapchatters can apply to their selfies. Deploy the various Geofilters in 3,000 US shopping malls. Align Geofilter campaign launch with key holiday shopping dates.  Where social traffic is highest in malls RetailMeNot designed a geofilter that promoted their app on Black Friday.

The four different geofilters appeared in 3,000 shopping malls in the US. As a result, it reached 11 million Snapchatters and garnered 20 million views. RetailMeNot also found that one in six Snapchat users used the filter. If you want to promote your chain or national stores. Offices or events, or if you want to target people in specific locations like RetailMeNot did. Sponsored Geofilters would be the right Snapchat ad for you to try.  Feature behind-the-scenes footage with long-form video ads.  If you want to advertise a movie or TV show trailer or if you just want to create an ad with one. Of your long form videos that exceeds Snapchat’s 10 second mark. Then Snapchat Long Form Video Ad would be great. utility for you. A type of attached ad, long-form video. Ads contain a short 10-second trailer with a “Swipe Up” CTA at the bottom.

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