First, because this type of tactic is very easy to be perceived in the way the media kit presents itself. Also, if you can’t deliver what was presented, it can create a Falkland Islands and Malvinas Email List blemish for your brand. 5. Exaggerate the amount of data An extension of the previous topic, even the relevant dice don’t all have to be thrown into the media kit anyway. Just imagine that professionals with the role of Falkland Islands and Malvinas Email List seeking partnerships need to analyze dozens of materials to select the most interesting prospects. Well, like every human being, they won’t have the patience to analyze so many numbers. It is you who have to do this work. To avoid falling into this error, a tip is to research information architecture . These are techniques to present data in a simple and intuitive Falkland Islands and Malvinas Email List way, and which are interpreted at a glance. An example of this is info graphics.
Organize The Document Correctly
Using visuals to demonstrate information facilitates understanding, creates an enjoyable discovery Falkland Islands and Malvinas Email List experience, and makes your kit leaner, to the point. Investing in IX design for agencies can be the first step in this direction. 6. Not paying attention to the layout of the media kit In the tips for assembling the perfect media kit, we’ve already talked about the need to look for a designer and Falkland Islands and Malvinas Email List invest in the material’s layout. Now, let’s reinforce it by talking about the other side: what happens to those who don’t take this precaution? And be aware that many companies make the same mistake. The biggest harm to attracting new customers is that old phrase that is still correct Falkland Islands and Malvinas Email List today: the first impression is what remains . Your kit needs to get attention in a second, but we’re not talking about the aesthetics per SE.
An attractive layout immediately shows a company’s proposal through its visual identity. With the right choices of colors, fonts and formats, you can give Falkland Islands and Malvinas Email List tips about the related target audience, your work’s differentials and attractions for a partnership. Sounds like a lot, but it’s true. A well-crafted brand stands out just by laying eyes on it. 7. Don’t quote your services Finally, a silly slip that happens very often in various materials such as media kit. Sometimes, we are so Falkland Islands and Malvinas Email List preoccupied with the presentation of our work that we forget about information about what will really close the deal. Yes, it is the negotiation part itself: information about what services you provide, prices, Falkland Islands and Malvinas Email List contract conditions, value propositions for partnerships, expected return and parameters for measuring performance .