When the advert appear But I watch it with the same enthusiasm with which I fantasiz about cartoons. A product. an emotion. a feeling: how […]
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They should represent a “of which “
Something that helps us understand if we are achieving our objective. not the only evaluation method. It is not enough to think about the number. […]
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Which is why it is important to contextualise
which is why it is The data and be able to move from Vanity Metrics to KPIs. the metrics us to evaluate performance and determine […]