You can find her on Facebook and Twitter. What makes the landing page ideal and highly converting? Obviously, the trick to creating a great landing page is good design and optimization. The challenge is figuring out what to do to make sure the landing page you post works for you. One of the best ways to create a high-converting landing page is to understand all the elements that exist on most successful landing pages. Here are several examples. Keep the need to know information above the fold Screenshot 2017-06-01 at 10.49.00 Remember that people crawl web pages in a bit of an ‘F’ pattern. This means that the top section of your landing page will get a lot of attention. Any content, image, and button you want to focus on should be at the top of your landing page.
Remember that many people just aren’t going to scroll down very far. Those who do may still not expect to find anything of interest. Before you read any further, we have several resources that show you exactly how to use social media to get massive traffic and leads. For example, take a look at the following: FREE Step-by-Step Twitter Marketing Guide FREE Pinterest Marketing Ebook 2) Write Great Headlines If you’ve written other web content, you already know how important headlines are. Therefore, be very careful when creating the titles and subtitles for your landing page. These are the elements that will get people noticed and keep them interesting. Remember that a good headline is not too long. It contains emotionally compelling power words and contains some attention-grabbing element.
Using Numbers In Titles Is Very Effective
On the other hand, adverbs often seem bland. Use relevant images and videos to build trust and clarity. The videos and images are great. However, in order for them to work best for you, they need to be relevant. For landing pages, these can include video testimonials, product demo loops, product images, etc. Screenshot 2017-06-01 on 11.07.04 Images are crucial to the success of a South Africa whatsapp number list landing page. But there’s more to success than just adding random images. Impress visitors with legitimate trust badges Adding trust badges to your landing pages can significantly increase your conversion rates. However, you must be careful to stick to badges that are legitimately known and universally trusted. Two examples are BBB and Verisign. If you have a special license or certification that makes you more trustworthy than your competitors, include those as well.
Screenshot 2017-06-01 at 11.08.42 In addition to trust badges, you can also add other trust indicators. These include supporting quotes, testimonials, studies, and links to positive media coverage. If you have gained a lot of followers on social media, you can use social engagement indicators that show how many followers you have. 5) Write great copy What are the basics of a super converting landing page? Here are the best practices and things to consider for creating a landing page that converts. Better conversions mean more sales and more money. A simple optimization of your landing page can easily multiply your income. Your landing page copy should be a quick and easy read. Writing landing page copy isn’t as easy as it sounds.
While It Should Be Conversational
And informal, it should also be professionally written and error-free. Many companies without in-house copywriters use services like Get Academic Help for their copywriting needs. Tools like Grammarly and Hemingway are also helpful. Hey, before you read on, we have several FREE detailed guides on similar topics that you can download. For this post, check out: FREE Workbook: CREATE AWESOME BLOG POSTS FREE Beginner’s Guide: START A BLOG Keep in mind that keyword optimization is just as important on landing pages as it is on your other content. Use long-tail keywords to help ensure that the most interested people find your page. Test, test, test! The smallest changes to a landing page can have surprisingly extreme results, both positive and negative.
Simply changing the color of a button, replacing one image with another, changing the font of a header can significantly increase or decrease conversions. Because of this, it’s imperative to A/B test multiple cycles to examine each change. This allows you to examine the impact each change has on your results. 7) Don’t use too many links While it’s a good idea to use lots of links on your home page and in your blog posts, you should limit the number of links on your landing page. It’s perfectly fine to link to a review, for example, or a case study. However, if you include too many links, it can distract from your overall purpose, which is to get customers to click on your call-to-action button.