Also from this section you can configure or edit the property of an account. And create the filters that you find appropriate for its better management. You can also customize your panels to show you the information you want. Tag and create intelligence events and direct access to your reports. Before you start viewing metrics and reports for your campaigns, you need to define your Marketing goals . Objectives should always be the main reason for your campaigns. Whether they are economic, subscription, branding or positioning objectives, these are the ones who should govern your campaigns.

Every Marketing campaign needs clear and measurable objectives. So that through Web Analytics you can see and compare the metrics and results of your campaigns; and around them, make decisions that help you improve. Without a clear objective it is impossible to draw up a Panama Phone Number List Plan and Google Analytics. Reminds you of it and makes it easier for you in each of its metrics and dimensions. In each of your reports, it gives you the opportunity to see and know which metrics, keywords. channels or sources have helped you meet your goals, in what number. In what order and in what percentage.

Every Company Needs to Set Measurable

How to set goals in Google Analytics. You can set your goals in the admin panel . You will see that you can configure several types of goals. Whether they are for revenue, acquisition, consultation and interaction. Each with internal subdivisions. This will allow you, for example. To know and configure each of the objectives for your brand and not only those of sales conversion. You will see that in the first section they are objectives related to income or economic transactions. Reservations or where someone can make an appointment with you. But there are also lead generation or registration objectives through forms on your website or your contact page. Where you can obtain databases that you can later implement in your Marketing campaigns.


All the objectives in Google Analytics can be adjusted with a real budget that will help you calculate the value acquired through a transaction or macro conversion or a reservation or a new subscription, if applicable. They also allow you to know and evaluate the degree of real interest in your products or services of the people who visit your website and calculate how many of them finally decide to purchase what your brand offers on the web. You can create as many objectives as you need, always with an economic or symbolic attribution that allows you to have reference points through different periods of time.

Google Analytics Goals

Google Analytics also allows you to create personalized objectives based on the length of time your visitors spend or their behavior on your website. You can also create goals by setting a number of pages in each visit or pointing to a landing page, as you can see in the following image. An adequate implementation of objectives and their comparison will allow you to generate reports that allow you to know which are the metrics, segments, sources, keywords or channels that help you meet the intermediate objectives or KPIs and the general objectives of your strategy.

Your goals can be seen, in addition to the Conversions section , in almost all reports and metrics. You can see them in the columns to the right of your report or with drop-down tabs that filter the information for each of your goals and relate which pages, sources or channels help you meet more goals, which ones and how. The reports and comparisons of metrics are the essence of Google Analytics . You will see that from each and every one of the sections you can create a report. Google Analytics offers you 5 large items that will show you all the results of the behavior of visits to your website.

Leave a Reply

Your email address will not be published. Required fields are marked *