The briefing is the starting point for creating any job. With this in mind, we have gathered the main mistakes South Africa Email List commonly made in the preparation of this document. Raphael Pres 6 APR, 17 | Reading: min Agencies Week – Event for digital agencies Making a briefing is one of the most important moments for a job to be deployed in an assertive South Africa Email List way. Therefore, it is important to be aware of the possible mistakes that can be made in the preparation of this essential document. With this in mind, we have gathered some of the main mistakes made by advertisers at the time of writing this document. What is a briefing? It South Africa Email List is one of the most important marketing and advertising tools. In fact, it is the first step for a communication action to go as planned.

Make a Very Large Document

This document is a set of information directed to the internal departments of an agency to conduct the demands South Africa Email List of a client . In the traditional model of agency workflow, the advertising service is responsible for making it. In this document are all the guidelines and instructions for the production of the job. It is not just a sketch, South Africa Email List a scribble, as many people might think. A well-crafted document contains as much information as possible about the customer and the work to be done. It should serve as a collection of data about a customer. If you are the type who likes to plan and organize your daily tasks, this report will greatly South Africa Email List complement your organization parameter.

South Africa Email List

However, if you are the type who, when a demand arrives from a client, you are already anxious to start producing, South Africa Email List this document will help you organize ideas and transfer the information collected from the client to the job’s producers. Summarizing then: it is a script that will bring together the main guidelines for the production of a particular job. It is he who will map the problems that exist in the current situation of the client, South Africa Email List identify the clues for a possible improvement and, thus, propose ideas to achieve the client’s objective, in addition to restricting the creation of a piece, campaign, job, etc. New call-to-action Which model to South Africa Email List follow? There are many different models. In fact, there is no standard for crafting one.

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