Real Time Reports : in relation to the users who are contracted at the time of the metricAudience Reports. Location and where your visits come from. Both geographically and because of the technology or type of connection they have.Acquisition Reports. Metrics in relation to the origin of your visits. How they find you through what channels they reach your website and through what keywords. Behavior Reports: metrics in relation to the behavior and navigation of users within your website. Conversion Reports: detailed conversion metrics for each and every one of your goals.

You must bear in mind that Google Analytics always organizes this Tunisia Phone Number List from highest to lowest in relation to the metric and the established period of time, but you can also organize it in each column if you click on its header, to organize the report by that priority. All reports are relevant. But it is very important to know that the largest number is not always the most representative. Many times the CTR or percentage of clicks on impressions is more. Relevant than the largest number of impressions or visits, for example.

Create Segments in Google Analytics

Do not be satisfied with the volume of visits. Look at the detail of the columns on the right and see which of. These metrics help you to better convert your goals. What are the channels or media that make your visitors meet your goals. Each of the metrics in Google Analytics are related to a modifiable period of time. But by default it takes the last four weeks of activity on your website. This period of time can be compared with a similar number of days (time period). With the previous year, with which you can establish parameters and know if your Marketing strategy is working. Or if you need to implement a change for the better.


You can generate a Google Analytics report , from each and every one of the sections of and export it in PDF, Excel or CSV format, as needed. You can also send it directly by email just by clicking on the options, on the top of your report. Segments help you isolate and analyze subsets of Analytics data in your reports. You can create them in the main panel of your account in the segment creator section. Moreover, Once the segment has been created, you will be able to see the specific data of the chosen segment and create a detailed report on it. If you want to know more about Google Analytics reports, I recommend this great Google Analytics Guide : Google Analytics Guide: 35 Key Metrics and Features

Google Analytics Annotations

You also have an article on How to create Custom Audiences for remarketing in Google Analytics in the MKT Magazine of Aula CM. Pages 22 and 23. Another configuration that you can do in your administrator panel is to create annotations. They are small notes on the timeline and they will allow you to remember to take reference points on a campaign, on a change in the web, on the publication of a new article and see the reaction that these events produce on the visits to your website, the flow of visits.

The proper use of your annotations will allow you to better interpret the reason for the change or evolution of a metric. For example, in audience panels, an annotation can help us establish the relationship between the number of visits received. Moreover, With a change in the web or the publication of an article and measure that cause-effect relationship in the number of visits.

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