One day I walked our neighbor’s house and let his dog out. It was noon, bright and hot. There is no wind, my hands are in my pockets, my thoughts are elsewhere. As I turned the corner, I met another neighbor – a thick, weathered man with short black hair. He was Denmark WhatsApp Number List rolling the lawnmower at the end of his driveway. He said, “You know who wants a free lawn mower?” I stopped to consider his offer. A free lawn mower? “Does it work?” I said. “Yes,” he said. I didn’t need a lawnmower – Ray was less than a year old – but my grandpa’s resourceful spirit took it. You can figure out what to do with it later. This is free stuff that can be done for you. But another voice, my father’s spartan spirit, made me so good that I decided not to deal with it. To keep it light.
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Our timeless freedom of attraction equates to a Italy WhatsApp Number List child’s toy obsession. We will never get bored, or develop our free love. This is good news for marketing . But just because you say leak free doesn’t mean you’ll get a conversion. An applicant’s landing page often gives something. E-books, corespondent series, or blank paper. On average, there is one headline, intro copy, three bullet points, and then action. I suggest more copy. And my reply reaches this: You can’t expect me to trade email addresses for that little bit of information – especially since there are thousands of other people, businesses and institutions offering free content that lure me into trading my email address. Your copy – even a free product – has to be built on a daunting statement of why I’d be stupid enough to walk away from that particular piece of content.
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So why do our contributors write so little when it comes to compromising on the temptation to promote free content, Heidi Grant Salesperson has the answer : There is a prejudice we call the phantom of transparency, which again is almost entirely universal. And it’s that we all tend to think our intentions and thoughts are clearer to others than they actually are. As copywriters, our line of thinking is this: Because we understand the value behind the headline, introduction copy, three bullet points, and call to action, we assume our visitors have the same knowledge. But in reality, when your prospect encounters the light on a copy of your landing page, something completely different happens. In an automatic, very rapid, and thoroughly subconscious manner our prospect will examine the copy and assume that if the copy is thin, the free content is presumably thin .