Research Guide! A keyword consists of two parts: A core term (this is the word/phrase you want to expand on) A keyword modifier (this part makes your main term more specific). For example, if your main term is [writing tools], your modifiers could be [free], [desktop], [better], etc. As a general rule, keyword modifiers make a basic term less competitive, ie there are fewer web pages that talk about [free writing tools] than [writing tools]. That said, the purpose of keyword research is to discover terms that are easier to rank for in Google search results . Keyword head terms plus a keyword modifier are also known as long-tail keywords. Therefore, keyword research consists of three steps: Researching basic terms Keyword research (i.e. expansion of basic terms with keyword modifiers).

Research the competition (i.e. select keywords that have less competition) Research of basic terms This is always the basic step that comes first. It’s also the step you’ll need to repeat regularly when working on site content. Tackling your top terms is one of the best ways to discover new content ideas. Let’s say you have a blog that focuses on writing tools and one day you feel like you’ve covered every writing tool out there. We often end up there, feeling absolutely trapped. What you can do now is discover basic related terms that express ideas that would be interesting to your existing audience. Hey, before you read on, we have several FREE detailed guides on similar topics that you can download. For this post, check out: FREE Workbook: CREATE AWESOME BLOG POSTS FREE Beginner’s Guide: START A BLOG These could be: editing tools brainstorming tools.

You Say It This Guide Aims

To help a blogger better understand the keyword research process and become more efficient at finding valuable keywords and implementing them into content. Finding new core terms will not only bring hundreds of new ideas to expand on, it will also allow you to cater to new audiences, allowing you to cover new neighboring topics with each new keyword. For example, you can start to Taiwan whatsapp number list  cover [ content marketing tools ] that may be of obvious interest to writers. And suddenly, your little site starts catering to a marketing crowd that is always looking for more tools to play with. Playing with basic terms puts your site at the crossroads of niches, allowing you to broaden your audience and attract more people than have ever heard of your site before. Basic term research tools! So how exactly do you discover new basic terms?

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The most important tools here will be: Your head: Just sit down, grab a pen and a piece of paper, and write down various terms that you think might be of interest to your readers; The comments of your audience: check the comments of your readers or look inside your analysis. See, for example, if your most shared article has some neighboring concepts that you can expand on. There are some tools that will help you: 1. Thesaurus tools (online thesaurus sites) can be a great way to discover new ways to express your core concept, especially if you’re fairly new to a niche. My favorite is The Free Dictionary, but you can try a few. 2. Serpstat ‘s “Cluster” research tool allows you to find terms with very similar search results. While it won’t help you drastically change your base phrase.

It Will Allow You To Identify

Alternate ways to form your core term to expand each one separately. Taking our initial example, here are more ways to express it, as suggested by the Serpstat tool: tools for writers tools for authors writing software This is a pretty unique tool that I haven’t seen anywhere else. MindMeister is an effective brain mapping tool that allows you to visually break down your current core concept and brainstorm neighboring topics. It has a powerful collaboration feature that allows you to add your co-authors or team members to brainstorm together. master of the mind Keyword Modifier Research The purpose of researching keyword modifiers is twofold: Keyword research is one of the basic steps of content writing – it lies at the core of any article you intend to write. But how do you do keyword research (and do it right)?

On the one hand, you want to discover more specific topics (so you can answer more questions from your readers in more articles) On the other hand, you want to discover more ranking opportunities to target more search engine queries with not-so-high competition. There are some powerful tools to tackle task #1. I mainly use Serpstat, which seems to return the most diverse selection of phrases. Not only do they provide “phrase matching” analysis which expands on my main term, but they also use some semantic analysis to return broadly related phrases, for example for [typing tools] you’ll see phrases like [best thesaurus app for writers], [improve my writing skills for free], [open source creative writing software].

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