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If the user doesn’t find any value offered, nothing else matters” says Andrew Johnson, the founder of WP Nicaragua Email List Hatch.t is nothing more than a semi-fictitious profile of the company’s ideal customer. To create it, it is necessary to gather demographic characteristics of the audience that the campaign wants to reach. Furthermore, particularities such as hobbies, interests and problems make the profile closer to reality. Once the Nicaragua Email List company has a well-defined and up-to-date persona, it is possible to focus its material production to reach potential customers more efficiently. The Pareto Principle is applied through the division between informative and institutional content. How to produce the 80% The Social Media Trends 2019 survey, carried out by Rock Content, revealed that the main challenge Nicaragua Email List identified by companies that use social media in their strategies is to keep the follower engaged .