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The search for customer engagement in this scenario of constant change also involves New Zealand Phone Number List observing specific habits such as the reading habits of the target audience. This view of the customer beyond the data is important to discovering new ways to approach the customer with the relevant types of content , capture them as a lead, or offer a free trial or discount coupon for a sale. A survey New Zealand Phone Number List conducted by Boozer showed that 83% of people cannot read everything they would like on the internet. Showing the challenge in the production of digital content that brands currently have with their Content Marketing strategy to directly reach the pains of their customers. Step 2: Know where your customer is Once you find out who your customers are, New Zealand Phone Number List you also need to know where they are.