Seeking to “build a stronger future for journalism”, Google announces a new tool, aimed at news producers. Rock Honduras Email List Content Copywriter March 28, 19 | Reading: min Mealtime Content Insight Google has just released a new tool for newspaper offices . The great need, at the moment, is to strengthen the contents and recover the economic dynamics of the means of communication. A year ago, we witnessed a new way of positioning big data Honduras Email List companies. Thus, a credibility problem arose. Google promptly launched a tool focused on the production of news media. Called the Google News Initiative, the idea is to “build a stronger future for journalism,” helping to use metrics generated by analytics tools to increase subscription revenue. This Honduras Email List week, the search engine launched its latest addition: Mealtime Content Insight.
Google News Initiative
Stay with us to learn more about the topic! Google News Initiative Google News Initiative emerged as a way to face the credibility and trust crisis that digital companies have suffered in recent Honduras Email List years. False news , election scandals, data manipulation, misinformation etc. In this way, Google placed authority at the center by associating the journalistic industry’s seal of quality. The company not only opens up new monetization Honduras Email List possibilities for the media , but also promotes the qualification of the generated content. Initiative Tools Let’s talk now about the tools that make up this project, starting with the two that already existed. INC — News Honduras Email List Consumer Insights It’s a way to help publishers build viable businesses by working with Google Analytics focused on subscriptions.
With this tool it is possible to discover: what are the most valuable readers for a website; what is the most effective Honduras Email List way to reach them; how to build a loyal user base; how to promote engagement among readers. how to convert users into subscribers who pay for qualified content with valuable information. For this, the tool uses the concept of a funnel , dividing users into four types: occasional readers; loyal readers; lovers of the brand Honduras Email List and its editorial line ; subscribers. By studying the data, and scoring readers, information is provided to move them through the funnel. DB — Data Maturity Benchmark It is a website audience engagement and monetization tool. It creates a diagnosis so that it is known where a content channel is Honduras Email List located, in relation to the maturity of the data, and generates reports so that editors know what steps to take to advance.