For using scheduling tools isn’t just to help you run your social media accounts on autopilot. While they help you free up your time to do a “real job” or have a life, scheduling will also help you get better results with social media marketing. It’s not just for convenience, that I recommend you use programming. If you started with social media and added and are trying to make it work for you, you probably know the feeling of total social media overwhelm, or just getting distracted from your work by all that crazy, good, interesting content floating around. . It is a must to make your social media posts efficient or you will fail, not because you can’t do it, but because you will completely burn out. And you can use the free time to have some real conversations on social media instead.
The false honesty of misleading marketing numbers Published: 2017-06-08 I recently read an article about Pinterest marketing success stories. Tailwind honored individuals and businesses for achieving “enormous” success on Pinterest. He read that one person increased their followers on Pinterest by 72%. And I felt: yawn, is that supposed to be impressive? Don’t be fooled by amazement and intimidation by carefully chosen marketing numbers. Learn to read them carefully and find out what they really say. The right metrics will help you find success, the wrong blogging metrics will lead you to marketing disaster. And I got to thinking why is that so? Why am I not as impressed by the marketing numbers as I’m supposed to be? (Side note: Some of you may already know, some may not, I’m a mathematician. In fact, I have a Ph.D. in applied mathematics. I may be a bit obsessed with numbers.)
Before You Read Any Further
We have several resources that show you exactly how to use social media to get massive traffic and leads. For example, take a look at the following: FREE Step-by-Step Twitter Marketing Guide FREE Pinterest Marketing Ebook (Note 3: Tailwind is an awesome Pinterest scheduling tool that we’re using for all of our accounts!) The truth is that a 72% increase in followers is nothing Saudi Arabia whatsapp number list you can pay the rent with. And even a 72% increase in traffic alone is not an impressive statement at all. It just doesn’t say much. If you have one visitor per day from Pinterest and then increase it to 2 visitors, that’s already a 100% increase, but it’s not really impressive, is it? If you have 100,000 visitors from Pinterest, a 100% lift would mean you get 200,000 visitors, and that would be impressive. So without knowing where you started.
What would be better numbers to evaluate what we are talking about? Would the absolute numbers tell us more if the percentages are so misleading? Would an increase of 1,000 Pinterest views be a more relevant statement? Not really. Again, it all depends on where you started. When you start somewhere between 1 and 10, an increase of 1000 visits is huge. When you start with 500k views, 1000 views or so is just a matter of natural variability and nothing impressive. So what is my intention with this article? I want to open your eyes to how misleading numbers can be! Even though the numbers can apparently only be honest facts (or outright lies), there is still a lot of potential to mislead the reader. When we were still running our exploreB2B startup.
Until We Realized How Pointless
They really were. Sure doubling the number of users sounds great, the increase in traffic is great. But when you start thinking about the numbers, you realize that you can arrive at the same bullsxxt facts that sound huge and mean nothing. But the problem is that they work. In the startup sphere, those big outlets explicitly look for those numbers, because readers can be so easily fooled. And they explicitly told us that we shouldn’t be so honest. I’m sure we could have compiled some impressive percentages or brilliant numbers, that wouldn’t have said anything. The problem with these numbers is not that they are lies. Usually they are not. But they are chosen for one purpose: to sound impressive.
Hey, before you read on, we have several FREE detailed guides on similar topics that you can download. For this post, check out: FREE Workbook: CREATE AWESOME BLOG POSTS FREE Beginner’s Guide: START A BLOG And it’s up to you to identify what these numbers can really say and what they don’t say at all. The biggest problem is when you fool yourself Open your eyes to the deceptive power of (impressive) numbers, and that you have to put them into perspective to discover what they really tell you. Don’t be fooled by amazement and intimidation by carefully chosen marketing numbers. The problem becomes even bigger when you fall in love with these numbers in your own marketing process.