There is still a lot of potential to mislead the reader. When we were still running our exploreB2B startup, we were initially blown away by all those glowing numbers we read about on TechCrunch and other big outlets. Until we realized how pointless they really were. Sure doubling the number of users sounds great, the increase in traffic is great. But when you start thinking about the numbers, you realize that you can arrive at the same bullsxxt facts that sound huge and mean nothing. But the problem is that they work. In the startup sphere, those big outlets explicitly look for those numbers, because readers can be so easily fooled. And they explicitly told us that we shouldn’t be so honest. I’m sure we could have compiled some impressive percentages or brilliant numbers, that wouldn’t have said anything.

The problem with these numbers is not that they are lies. Usually they are not. But they are chosen for one purpose: to sound impressive. Hey, before you read on, we have several FREE detailed guides on similar topics that you can download. For this post, check out: FREE Workbook: CREATE AWESOME BLOG POSTS FREE Beginner’s Guide: START A BLOG And it’s up to you to identify what these numbers can really say and what they don’t say at all. The biggest problem is when you fool yourself Open your eyes to the deceptive power of (impressive) numbers, and that you have to put them into perspective to discover what they really tell you. Don’t be fool by amazement and intimidation by carefully chosen marketing numbers.

The Problem Becomes Even Bigger

When you fall in love with these numbers in your own marketing process. Misleading numbers aren’t just a “problem” in the articles you read. The same goes for your own marketing and tracking. You need to question what people are saying just as much as you need to question your own monitoring and the numbers you’re seeing. As much as those numbers boasted in marketing Antarctica email list  articles can be intimidating – if you mislead yourself with your marketing numbers in your measurement and tracking, that’s even worse and you’re in for a rude awakening. The numbers sound like someone is being totally honest. But in truth, the numbers are chosen to sound good.

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That doesn’t necessarily mean that they describe the best and most successful marketing strategy. In your marketing, you shouldn’t be looking for impressive numbers, you should be looking for honest facts! What should you look for to evaluate the numbers? Try to put the numbers in perspective. An amount of 120k repins sounds impressive, but the first question now is: in what time? In a month, a year, that’s a big difference! Open your eyes to the deceptive power of (impressive) numbers, and that you have to put them into perspective to discover what they really tell you. Don’t be fool by amazement and intimidation by carefully chosen marketing numbers. If the number is about an increase (or a drop), check what the base number is: a drop by 1,000 hits per day sounds like a lot, but if you start with 100,000 hits, it’s not much.

If You Start At 1k

It can mean the complete failure of a business. The same applies if we are talking about the portion of traffic coming from a social network. 80% of Pinterest traffic sounds great. But to gauge if that’s something to consider, you need to ask how much traffic they’re getting in the first place. 80% of 5 visits are 4 clicks. Is that the type of traffic you would look for? Ask if the number says something of importance. For example, a 50% increase in repins sounds great. But honestly, I’ve seen articles that get thousands of repins and no clicks. So if you’re looking for traffic, repins may simply not be the best metric to monitor. An example of this is infographics. Great infographics are awesome on Pinterest and get a lot of repins. But they totally suck if you’re looking for traffic. For the simple reason that infographics already provide all the information, there is simply no reason for pinners to click on them.

The same goes for followers on Pinterest: since Pinterest changed its algorithm to smart feed, the number of followers is not that important. Many people see great success on Pinterest without a large following. Is your content marketing not working as it should, or as you expected? We can help. Join us for a free email course on content marketing. Learn what’s missing in your content marketing that’s costing you all chances of content marketing success. Learn why content delivery is the key to reaching a target audience and get a checklist for your content delivery for each piece of content. Find out how you can create more content without working like a horse. Find out why your content isn’t getting the reactions, shares, and conversions you’d hoped for—and what you need to make it all work! Are you in?

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