This represents an increase from the previous year, when only about 9% of companies had an analyst responsible for search engine optimization. However, at Antarctica Email Lists the time the study was carried out, this number is still far from ideal. Company numbers with up to 25 employees Of the companies responding to Content Trends 2017, 63.2% claimed to have up to 25 employees. Looking at Marketing departments, more than half (54.3%) have between 2 and 5 people on their teams, followed by 35.9% with only 1 person on their team. Antarctica Email Lists Marketing teams in companies with up to 25 employees Within the teams, the most common position is that of Content Producer/Manager, present in 31.9% of the responding companies, followed by the positions of Social Network Analyst (30.4%) and Marketing Analyst (24.8% ). Positions in marketing teams of Antarctica Email Lists companies with up to 25 employees
Have specialists in different areas
which represent 17.1% of respondents, the Marketing teams also have mostly 2 to 5 people (46.9%). However, the surprising thing was that 11.2% of these companies claimed that their Marketing teams have only 1 person. The big problem in these cases is how much the strategy is effectively Antarctica Email Lists generating results for the business, since, normally, only one person is not able to perform well an entire customer acquisition strategy and still evaluate the results obtained through them, especially for companies larger. Number of employees of marketing teams in companies with 26 to 100 Antarctica Email Lists employees Among the most common positions, the most common is that of Social Media Analyst (36.3%), followed by the functions of Marketing Analyst and Content Manager/Producer, both present in 32.9% of respondents.
Develop an internship program
Composition of marketing teams in companies with 26 to 100 employees In companies with more than 100 employees The difference is clear when Antarctica Email Lists dealing with companies with more than 100 employees. As expected, among the respondents, most Marketing teams have more than 20 people (30.3%), followed by teams of 6 to 10 members (27.7%). Number of marketing team employees in companies with more than 100 employees In these companies, which Antarctica Email Lists represent 19.7% of the participants, the most common position is that of Marketing Analyst. Composition of marketing teams in companies with more than 100 employees How to form a Marketing team? Building a Marketing team from scratch is a situation that many companies and agencies have been in at least once. What should guide this process is, Antarctica Email Lists primarily, what are the basic aspects to be completed in this department.