Instagram Stories have been around since August 2016, but many businesses are still unsure how to properly incorporate them into a marketing strategy. Every day, there are 100 million users who take advantage of Stories, either to create or view them. As a result, IG stories are becoming an important part of social media growth and engagement. If you think your business is ready to start using Stories to grow on social media, there are a few things you need to know. Here are some tips on how to be an Instagram Stories pro from the start. 1. Post constantly, but not too long or too often If you post too often, users will start to ignore your Story notifications; arguably this is the worst thing you could do! Also, put the most important content first, so people are more likely to see it before they swipe and move on to something else.
It’s easy to get carried away because Stories are so easy to film and have lots of fun options, but the average user’s attention span is very short, so stick to the important stuff! Before you read any further, we have several resources that show you exactly how to use social media to get massive traffic and leads. For example, take a look at the following: FREE Step-by-Step Twitter Marketing Guide FREE Pinterest Marketing Ebook 2. Avoid direct ads that seem spammy or forced many businesses are still unsure how to properly incorporate Instagram stories into a marketing strategy. Every day, there are 100 million users taking advantage of Instagram Stories. This is how your brand can use stories to boost your Instagram marketing. Another common mistake companies make is creating stories around advertising.
This Is Risky Because Direct
Ads tend to perform poorly in stories. Try to make your stories feel genuine and personal instead of catchy and spammy. It’s not a bad idea to share your products in a Story, but we recommend candid or candid posts to really connect with the consumer. 3. Keep words to a minimum It seems like Greece whatsapp number list common sense, but many profiles make the mistake of writing too many words in their stories. If your eyes are looking at the words, that means you’re not paying attention to what’s going on in the post and vice versa. Also, Stories are short (only 30 seconds long), which means long-winded posts will be ignored and your information will be lost in the process. Proofreading is also a good idea because autocorrect failures can happen to anyone. Image Source: NewsWhip 4.
Behind the scenes or “A day in the life” is a great way to bring people into the workplace If you’re a brand that creates tangible things or wants to share your workplace with your followers (like a coffee shop or clothing store), a great way to do this is to collect stories of special events or fun days in the store. Giving the impression that it is a fun place means that people are much more likely to visit it. If you think your business is ready to start using Stories to grow on social media. There are a few things you need to know. Here are some tips on how to use Instagram Stories for your brand. #instagram #instagramstories #instagramtips #instagrammarketing #branding #socialmediamarketing #socialmediatips 5. Use new features as they roll out Instagram is always adding new features and updates to Stories.
Using Them Means
You’ll be on the front lines of new tools and tricks to use. With social media, the sooner you start implementing new filters and stickers, the more active and authentic you appear to users. Geotags, locations, and stickers are a fun way to give people information without having to spell it…literally. Include acquisitions in your history Letting ambassadors or employees take control. Of your IG Stories for a day is a fun way to increase your engagement and change. The usual routine of your story. The Ladies Professional Golf Association gives one of their players an Instagram account to take over for a day. And that player also advertises on her page. This creates a lot of buzz around Stories. Which in turn keeps users coming back to your profile.
Use the Swipe Up Feature The swipe up feature is great for businesses. Because it allows you to easily link to your website. People are much more likely to learn more about your product if it’s easy to do so. Which means the fewer clicks it takes to make a purchase, the better. This feature alone is a great reason to switch your account to a business profile. Review your Insights to see what you’re doing well and what you could do better. Statistics are a great way to check which posts are doing well and which ones need to be removed or edited. The Insights portion of your IG page can also be extremely helpful in determining. What time of day your followers are most active. Especially with influencers, your followers may not be in the same time zone as you. Which means they don’t get optimal engagement.