In my Best Places to Find Free Images), the photographer has probably already taken the time to balance the shot. All you need to do is position your text and/or branding in a way that doesn’t throw off the visual aesthetic. Start by imagining (or use a visual creation tool to impose) guidelines that mark where the center of the image is. You will then be able to see where the subject or focal point of the image is and add your text in such a way as to balance it. Example: example of balance in the middle of the landscape Well, that’s pretty easy because the image is already perfectly symmetrical. So all you need to do is put your text message in the center and be done with it.

But what if your background image isn’t perfectly symmetrical? I’m glad you asked! Asymmetry can be just as beautiful as symmetry as long as it balances everything out. Think of it as a set of scales. If the subject or focal point in the background photo is on the left side, then when you add your text you’ll want to put it on the right side. demo balance bottom right In the example above, you’ll see that the car is the subject of this background photo. The subject covers the top left of the image, so to balance it out with our elements, we put them in the bottom right. Here are some more examples to help you get the hang of it: Balance demo square bottom right vertical demo balance bottom left balance demo square top left medium vertical balance demo.

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To be an exact science, but remember to try to maintain the illusion of visual balance. If the image is not balanced, it can give the impression of instability and make the viewer feel that something is wrong. If you’re trying to evoke a sense of instability or something similar, go ahead and Russia phone number throw balance out the window. But if you want your image to communicate perfectly, create a visual balance between the photo/background and the text/logo elements. #VisualContent #ProTip: Create a visual balance between the background and the text elements. click to tweet Make sense? Okay, let’s move on. Framing the photo What I call framing is essentially creating an invisible frame around the outermost part of your image in which no element is touching.

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Think of this as your non-negotiable white space. framing demo square In the image above, I’ve made my framing area red so you can see how I’ve applied it to the templates you’ve already seen. Framing is especially important when you place items near the edge of an image. If everything is in the middle, you usually don’t have to worry. To process the images, our brain immediately looks for a structure, something we can hold on to. If our brain can instantly identify structure, we can interpret what we are seeing faster and more easily. This also returns to balance. The constant spacing of the elements (or in other words, the framing) shows an established structure.

Framing Demo Russia Phone Number Landscape

Notice how when you first see the image without the frame, your brain has already identified where the frame is. When you place text or watermarks too close to the edge (or right against the edge) of an image, it feels cramped. For people who are claustrophobic (or overly OCD designers like me), it can cause tension. When framing is inconsistent, it can also throw us off balance, bringing us back to square one. #VisualContent #ProTip: Frame your images and text, providing clear, even spacing for all text elements. click to tweet If you’ve already downloaded my social media image templates, you’ll notice that I’ve included the framing area guidelines for you. You’re welcome.

Contrast is key Contrast is probably the most difficult concept to explain. Let me start with an image: bad contrast example Contrast is most easily explained as the difference between two or more things. When it comes to images , we’re talking about the visual distinction between the background and the subject . The closer the two elements are to blending, the lower the contrast. The lower the contrast, the more difficult it will be to distinguish them. In the context of visual content and images on social media, their goal is to communicate a message. If that message is hard to read, you’re shooting yourself in the foot edgar degas quote. However, when working with photographic backgrounds.

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